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12 Aug

The Google News Initiative Supports Efforts to Increase Audience Engagement for Local Journalism.

  Grant Amount: Grants of up to $300,000 are available.


The Google News Initiative (GNI) is committed to help journalism thrive in the digital age by offering support to projects that drive digital innovation and develop new business models. The GNI will fund projects from around the world with the intent of producing learnings and thought leadership that can be shared with the wider industry. Projects can be experimental but must be for sites that are already in operation at the time of application and must have measurable, well-defined goals. GNI encourages applicants to clearly underline the opportunities of the project by providing clear key performance indicators (KPIs). KPIs should have a significant digital component. Projects will be evaluated against four main criteria:

  • Impact on the news ecosystem: Projects should demonstrate potential for significant positive impact on the creation of new revenue streams and/or change the way people consume digital
  • Innovation: Preferred projects will be innovative (use of technology, business model, new reader engagement approaches, ) and transformative for the applicant and for users.
  • Feasibility: Project should demonstrate clear indicators and metrics or even a business plan, when relevant, and set out key risks and mitigation
  • Inspiration: How can the project help news organizations learn from each other? Willingness to share knowledge, open source code and/or contribute to the improvement of the ecosystem


Organizations of every size are eligible for this opportunity, including: digital natives, startups, NGOs, industry organizations, broadcasters, traditional news organizations, freelancers, and sole proprietors - that aim to produce innovative, original journalism and to enlighten citizens with trustworthy journalistic content, and whose projects focus on encouraging a more sustainable news ecosystem. Organizations must be incorporated or based in the United States, Canada, or the United States Oversees Territories.


  • Arts and Humanities